About Us
Who we are?
European Fashion & Sports Investments (EFSI) was established in 2007 with the mission of introducing world-renowned footwear and apparel brands to the Turkish market. Since then, it has secured a strong position by becoming the distributor of leading brands in the industry.
Initially, as the representative of iconic brands such as ASICS and ONITSUKA TIGER, EFSI became one of the key players in the industry between 2007 and 2017. Between 2011 and 2023, it successfully managed the distribution of the SUPERGA brand in Turkey and later took on the distribution of CROCS in 2016. In 2022, EFSI further strengthened its influence in the sector by adding the REEF brand to its portfolio. EFSI has not only made significant strides in wholesale distribution but also in the retail sector. In 2016, it entered the Turkish retail market by opening ASICS Stores and has been growing steadily, offering direct services to consumers every year.
Today, EFSI continues to be the distributor of the CROCS brand in Turkey, along with 4 retail stores and numerous dealers across the country, directly reaching consumers. Our stores reflect the brand’s customer-centric approach, offering a wide range of products suitable for all ages and needs.
EFSI is committed to providing high-quality products to its customers and aims to achieve the highest industry standards by prioritizing customer satisfaction in every brand.
With the experience gained over the years and our successes in the industry, we continue to strengthen our leadership in the Turkish market while introducing world-famous brands to the local market.
Our success in the Turkish market is shaped by our continuous innovation and customer-centric approach.
